Swiper works with many different organizations. So we've defined a few principles for how our brand identity should be applied in these scenarios.
- We use SF pro text for most everything.
- We love localization, and have the guidelines and international fonts to prove it
- Before you type, kindly consider our casing and punctuation best practices
If you want to get somewhere fast, go alone. If you want to go far, go together. Our mission takes us around the world, so some strong partnerships are going to come in handy. Here’s how to let the world know who we work with.
When we display a partner’s logo alongside ours, we set it at the same height as our symbol so it’s nice and consistent. And we use its width to create a good amount of space between the two.
When we vertically stack a partner’s logo, they always go below us. We set their logo at the same width as ours. And we use the height of our symbol to create the right amount of space between the two.
In co-branding situations, to visually represent a partnership, arrange the Swiper Foundation Mark adjacent to the other brand(s). The other brand(s) should appear at visual parity with the Swiper Foundation Mark. The partner or co-brand should always be separated by a keyline. Multiple co-brands should follow the same system with keylines between each brand. Use the same free-space as used for the Mark around the entire lockup.
When you need to indicate that another product is made by Swiper, use the following logo variation that is available on our downloads page.
This is a friendly legal reminder that these graphics are proprietary and protected under intellectual property laws.
When branding Swiper together with a partner always maintain high contrast. On posters, splash screens or advertisements, place the partner logo lockup so it sits comfortably within the space with enough room for the lockup to be legible and clear.
Don't place the lockup on a fussy background — there should always be good contrast and readability of the logos.
Don't have one logo out of proportion with the other — always use the Our Symbol as a reference for sizing.
Don't use secondary colours for lockups.